Using Sephora data we found on Kaggle, our goal was to help Sephora introduce a new product to their product line. We wanted to help them create a Sephora brand perfume that would be able to effectively compete with the current market.

By creating a base case and dummy coding the rest of the data, we were able to test, 1) price sensitivity, 2) size preferences, and 3) fragrance families based on the current Sephora consumer feedback in the form of ratings on the Sephora website.

Click down the picture below to see the whole project!