My Resume
The University of Texas at Austin Master of Science, Marketing (MSM)
Courses include Marketing Management, Digital Marketing & Management, Design Thinking, Product & Brand Management, Dynamic Pricing, Data Visualization, SQL, Marketing Analytics I & II, Consumer Behavior, Role of Brand in an Always On Society, Role of Marketing in Societal Bias
MSM Student Ambassador
Rice University Digital Marketing Course Certification
Baylor University Bachelor of Science, Biology
EDUCATION
May 2023
February 2022
May 2020
Part and Sum (BLAC Internship) Strategy Intern
Contributed to the ideating, creating, and pitching of marketing strategies, creative concepts, and ideas to P&G brand representatives for a leading national P&G brand
Utilized digital ethnography to gain a comprehensive understanding of target audiences, extract consumer insights, and shape POVs to impact brand strategies and creative recommendations for a global action sports company
Performed competitive market research for Cengage Group to gather creative briefs insights for student ambassadors
Developed guidelines and strategies for creating captivating content across social media platforms
Conducted desk research to identify consumer trends, uncovering innovative opportunities to reach existing and potential customers effectively for a global fast-food restaurant franchise
Abbey Mortgage Bank Plc Brand Strategy Intern
Analyzed competitors' social accounts for consumer engagement, identifying improvement opportunities for Abbey
Conducted research to analyze cultural and social trends, gaining valuable consumer insights from diverse data sources
Engaged in marketing campaign planning and devised creative strategies to increase organic social media participation
The University of Texas at Austin John L. Warfield Graduate Research Assistant
Curated the first annual Warfield Week, a series of virtual and in-person events to celebrate the legacy of Dr. John Lewis Warfield, scholar-activist and UT Center founding director, hosting over 200+ students throughout the week
Created the inaugural Warfield Award, which recognizes students (one undergraduate & one graduate) who embody the legacy of Dr. Warfield by using their voices and platforms to advance social justice. Each award winner received $1000 for their efforts
Organized, developed, and distributed a weekly newsletter to 3000+ subscribers, which highlighted events primarily focused on Black Studies, University of Texas at Austin Campus Partners, and the greater Austin Area
Amplify Africa (Africans In Sports) Social Media Digital Marketing Specialist
Managed a Social Media team and developed content for the Instagram page to boost engagement by 14%
Designed campaigns to educate 10,000+ non-African communities on African culture, music, art, and sports
Utilized Adobe Creative Suite and Canva to design 100+ flyers, stories, and interactive Instagram posts
WORK EXPERIENCE
May 2023 - August 2023
May 2023 - August 2023
Sept. 2022 - May 2023
June - Sept. 2021
For The Cubs Inc. Capstone Project
Created an excel calculator that dynamically updates based on inputs to yield yes/no to add to product assortment based on whether it meets margin thresholds
Researched optimal products and product features to include in the For The Cubs product portfolio
Advised a pricing strategy for the product portfolio
ACADEMIC PROJECTS
Dec. 2022 - May 2023
The University of Texas at Austin MSM Student Ambassador
Positively represented the MS Programs at the University of Texas at Austin as a resource for prospective and admitted students interested in attending the UT Austin MSM Program
Assisted Social Media initiatives, engaged with prospective students, and participated in Informational Student Panels
Baylor University African Students Association Creative Director & Social Events Coordinator
Established marketing tools and campaigns for Baylor ASA events, as well as Baylor Student Life, using Instagram and other Social Media Platforms to increase media involvement and event attendance
Planned and hosted a fundraising social event that raised over $1000 for The Water Project, the organization’s philanthropy
LEADERSHIP
Sept. 2022 - May 2023
May 2018 – May 2020
Google Digital Academy Google Analytics 4 Certification
Hubspot Academy Digital Marketing Certification
Hubspot Academy Inbound Marketing Certification
CERTIFICATIONS