Rice University Digital Marketing billie inc. Project

For this project we were asked to analyze a successful marketing campaign case study, identify and explain the company’s business model, and analyze the company’s business objectives while differentiating those from the corresponding marketing campaign’s objectives.

Our instructors asked us to identify a campaign’s key marketing channels and technologies, conduct basic competitive and audience research online and explain how it informs campaign strategy, and analyze a campaign’s weak points and articulate constructive feedback.

I selected the billie inc. case study!

Click down the picture below to see the whole project!